Caveat Emptor is the Latin term meaning “let the buyer beware.”
Many believe Amazon has long held this attitude toward the millions of consumers who purchase goods on its website. Consequently, lawsuits alleging trademark infringement and counterfeit goods are nothing new to the world’s largest internet-based retailer, which boasted revenue of $136 billion in 2016.
In November 2013, Johnson & Johnson stopped selling some of its products on Amazon.com, accusing the online retailer of not doing enough to prevent third-party merchants from selling subpar or expired J&J products.
In July 2016, German shoe maker Birkenstock decided to step away from Amazon, due to scores of counterfeit sandals being sold there for $79.99, $20 below the retail price.
In February 2017, Chanel filed a lawsuit alleging the e-commerce giant sold counterfeit products bearing its trademark, which caused confusion among consumers and damaged the French company’s reputation.